Marketing and branding advice for small business startups and founders

MARKETING &

BRAND STRATEGY

〰️

CONSULTING

〰️

ADVISING

〰️

DEVELOPMENT

〰️ CONSULTING 〰️ ADVISING 〰️ DEVELOPMENT

Joelle is a marketing and brand strategist with over a decade of experience helping startups and high-growth companies figure out who they are, what they stand for, and how to communicate that clearly to the right audience. She has built and shaped brands across the tech, real estate, e-commerce, health, and lifestyle sectors.

Book A Consultation

Featured Work

Marketing Strategy for startups

A man doing a workout on a yoga mat in front of a smartphone on a stand in a living room with hardwood floors, a fireplace, and large windows.

Otari (Acquired by Peloton)

Head of Growth, Marketing, & Brand,

AI Fitness Technology

Joelle led the end-to-end development of the company’s brand, product positioning, and go-to-market strategy. She designed the look and feel of the product and owned all aesthetics, creative direction, messaging, values, and product offerings. She built and hired the full roster of instructors and influencers, managed all social media channels, and oversaw the production of video, photo, and digital assets. She also led Otari’s fundraising campaign, which successfully attracted industry attention and ultimately contributed to the company’s acquisition by Peloton.

Two silver suitcases, one with a teddy bear sitting in front of it on a white pillow, on a white background.

Roomrs

Head of Growth, Marketing, & Brand,

Real Estate, Hospitality

At Roomrs, Joelle built the company’s marketing and growth strategy from the ground up, establishing the brand foundation and scaling it through every stage of growth. She developed the brand style guides and led all performance and brand marketing across Google, Instagram, and paid social channels. She managed and scaled the marketing, social media, PR, and branding teams, led hiring efforts, planned and executed events, and built strategic partnerships to drive demand. She developed all investor decks and fundraising materials that successfully supported a $5M raise.

A CBD product box with various CBD-related items surrounding it, including two small bottles, a CBD spray, a green pouch with white text, a small jar, a green leaf, a bar of dark chocolate, and a CBD relief packet, all on a white marble surface.

BUSHL

CMO, Strategic Partner

Consumer Tech, E-Commerce, CPG

At BUSHL, a first-of-its-kind platform for clean cannabis products, Joelle stepped into the CMO role during a critical inflection point and led a full brand and growth turnaround. She redefined the product and brand strategy, launched new offerings, built and scaled a successful subscription model, and introduced key fundraising and strategic partnerships. She scaled the product catalog by 30x while operating in a highly regulated cannabis industry marked by widespread company failures. Under her leadership, BUSHL stabilized, regained momentum, and ultimately merged with another major player in the space.

BEGIN A PROJECT

Services

    • Marketing strategy and growth planning

    • Go-to-market strategy and launch roadmaps

    • Campaign strategy and integrated marketing planning

    • Brand audits, positioning, and messaging diagnostics

    • Fractional CMO and senior marketing leadership

    • Early-stage startup brand building and 0→1 strategy

    • Investor pitch deck strategy, narrative, and messaging

    • Fundraising, acquisition, and investor communications

    • Cross-functional marketing collaboration and execution handoff

    • Brand strategy, positioning, and differentiation

    • Messaging frameworks, brand messaging, and value propositions

    • Brand voice, tone, and messaging guidelines

    • Target audience, market, and competitive analysis

    • Go-to-market strategy

    • Brand refreshes & rebrands

    • Brand positioning and messaging to clarify who you are, who you serve, and why it matters

    • Visual brand refinement including logo, color palette, typography, and overall look and feel

    • Website and digital presence optimization focused on clarity, usability, and conversion

    • Marketing strategy and channel prioritization so effort is spent where it actually pays off

    • Content and campaign frameworks that make marketing consistent and repeatable

    • Tech stack and tools setup including CRM, email, scheduling, and analytics

    • Customer journey mapping from first touch through retention

    • Internal workflows and SOPs to reduce chaos and dependency on the founder

    • Ongoing founder advisory to turn strategy into clear decisions and next steps

    • Brand & messaging audits

    • Strategic workshops & working sessions

    • Messaging refinement & rewrites

    • Marketing clarity for founders

    • Fractional CMO

    • Ongoing advisory retainers

    • Investor pitch deck strategy, structure, and storytelling

    • Fundraising messaging, positioning, and value proposition development

    • Investor presentations, founder narratives, and pitch materials

    • Startup fundraising strategy and investor communication support

  • Copywriting & Messaging

    • Website & landing page copy

    • Brand story & narrative development

    • Product & feature messaging

    • Launch & announcement copy

    • Email marketing & lifecycle flows

    • Taglines, headlines & UX microcopy

  • For select companies I strongly believe in, I’m open to advisory and equity partnerships in place of traditional consulting fees.

  • For founders who need clarity, but aren’t ready to jump into a full engagement

    A focused 90-minute Founder Intensive that surfaces your biggest strategic gaps and delivers a clear, prioritized action plan for positioning, messaging, or next-stage growth. Includes a concise audit, targeted recommendations, and immediate takeaways you can implement to move your company forward.

Marketing and growth services for startups and founders

INQUIRE

Taking your vision further.

Marketing Strategy for Startups

  • I work with founders, startups, early-stage companies, and growing brands that need clarity around brand strategy, marketing strategy, positioning, messaging, and growth.

  • I work with businesses at a range of stages, from early concepts and pre-launch startups to established brands looking to refine their positioning, strengthen their marketing strategy, or enter a new phase of growth.

  • Engagements are tailored to the business and the problem we are solving. They can range from a focused strategy intensive to a larger brand or marketing strategy project or an ongoing advisory relationship.

  • You do not need to have that figured out before reaching out. We can start with where your business is now, what you are trying to achieve, and what feels unclear or stuck, then determine the right strategy and scope from there.

  • I typically work on either a fixed project fee or an ongoing advisory fee, depending on the scope and level of support needed. Because many of the companies I work with are startups and early-stage businesses, my consulting pricing is designed to be mindful of startup budgets while still reflecting the strategic depth of the work.

Select Clients

Marketing and brand strategy consultant working with startup clients - real estate, co-living, social club

In-House

In-House

Marketing and brand strategy consultant working with startup clients- workshops for teams at major corporations
Small business consulting

In-House

Workshop Leader

Marketing and brand strategy consultant working with startup clients - hospitality and real estate

Workshop Leader

Lead Advisor

Marketing and brand strategy consultant working with startup clients - consumer product platform in the cannabis space
Marketing help for consumer brands and small companies
Marketing and brand strategy consultant working with startup clients - fashion brand, womenswear, luxury consumer goods
Marketing and brand strategy consultant working with startup clients - wellness app focused on teaching new mothers mindfulness

Consultant

Lead Advisor

Marketing and brand strategy consultant working with startup clients- hair care, cosmetics, and consumer products and goods
Best marketing consultant in Los Angeles

Consultant

Marketing and brand strategy consultant working with startup clients - wellness, pharmaceutical, and consumer products and goods

Investor, Advisor

Marketing and brand strategy consultant working with startup clients - nonprofit work

Consultant

In-House, Cofounder

Get in Touch →